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Tave Close Sr.

Tave Close Sr.

CO-FOUNDER &
PRINCIPAL, WATER
MANAGEMENT
With more than 35 years in the field, Tave is a Florida State Certified Irrigation Contractor who has designed and overseen irrigation and water systems from single homes to large community and commercial sites. He approaches every project as a systems engineer, working across hydro-zoning, pump station controls, advanced filtration, remote telemetry, and central control platforms including Maxicom, IQ, and Baseline. He designs for long-term efficiency and for systems that are straightforward to maintain. He keeps up his CEUs and attends industry conferences, with the goal of improving Genesis and the industry as a whole, and he stands behind the topics Genesis writes about. He is also the creator of EdenPro, an irrigation management system built from decades of firsthand field experience. His goal for any system is simple: the right amount of water, at the right place, at the right time, every time.

Earlier consulting work. As Florida Team Leader at Masuen Consulting, before founding Genesis, Tave audited the irrigation on a 150-acre farm for a Florida water management district and found that management, more than equipment, was the biggest cause of its overuse. The report projected savings of about 56% if its recommendations were carried out; that is a projection, not a measured result. He also inventoried the irrigation controls across the common areas of a Florida residential community against the original design. About 75% of the components were in place, and the community could not control its water use without the upgrades.

Pump stations Central controls Filtration Remote telemetry Hydro-zoning Master site planning Golf & agricultural irrigation

CREDENTIALS

FL State Certified Irrigation Contractor Pinellas County License C-8074 Former Florida Team Leader, Masuen ConsultingMBA, Liberty University
Tave Close Jr.

Tave Close Jr.

CO-FOUNDER &
OPERATIONS MANAGER
Tave Jr., a U.S. Air Force veteran who served six years as a flight medic and became a strong leader there, co-founded Genesis and has grown it to more than 3,400 properties served across Manatee and Sarasota Counties, most of them homes, along with HOA, community and commercial sites. He uses what he learned in the service to train technicians who know not only how to solve a problem but where to look for the solution. He brings working knowledge of residential, HOA and commercial irrigation systems and of running a busy service schedule. He owns day-to-day operations end to end: crew deployment, fleet management, client relations, and the business development pipeline targeting municipalities, HOAs, and commercial developers. He is also the sole inventor of SOMATM, a commercial irrigation SaaS platform with two provisional patents, designed to bring data-driven precision to water management at scale.
Commercial irrigation Water management HOA & municipal Business development Irrigation SaaS (SOMA™) AI field technology

CREDENTIALS

USAF Veteran FEMA Operations Life Safety & Hazmat
Juan Herrera

Juan Herrera

WATER MANAGER

Juan is the technical backbone of Genesis’s field water management operations, covering the full Tampa corridor with over 10 years of hands-on expertise. His command of irrigation systems runs deep, from complex multi-zone installations and controller diagnostics to pump system troubleshooting. He works fluently across submersible and centrifugal pump configurations, diagnosing failures and executing repairs that keep high-value properties running without interruption. His drainage work is equally exacting, conducting site assessments, designing solutions, and supervising installation through completion. Juan began his career at 14 and has spent every year since deepening a technical fluency that shows in the quality and reliability of every system he touches.

Irrigation systems Pump systems System diagnostics Drainage solutions HOA & commercial Water conservation

By the Numbers

3,400+

Properties served in Manatee and Sarasota, most of them homes

55+ yrs

Combined industry experience on the team

Florida

State Certified Irrigation Specialty Contractor, SCC131152466

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