Tave Close Sr.
CO-FOUNDER &
PRINCIPAL, WATER
MANAGEMENT
PRINCIPAL, WATER
MANAGEMENT
With more than 30 years in the field, Tave is one of Florida’s most accomplished irrigation and water management professionals, a licensed contractor who has personally designed and overseen some of the most technically demanding water systems in the state. He approaches every project as a systems engineer, working across hydro-zoning, pump station controls, advanced filtration, remote telemetry, and central control platforms including Maxicom, IQ, and Baseline. His ability to integrate these systems, design for long-term efficiency, and solve complex infrastructure problems at scale is what makes him one of the most technically capable irrigation professionals in the region. He is also the creator of EdenPro, an irrigation management system built from decades of firsthand field experience.
Pump stations
Central controls
Filtration
Remote telemetry
Hydro-zoning
Master site planning
Golf & agricultural irrigation
CREDENTIALS
FL State Certified Irrigation Contractor Pinellas County License C-8074 MBA, Liberty University
Tave Close Jr.
CO-FOUNDER &
OPERATIONS MANAGER
OPERATIONS MANAGER
Tave Jr. co-founded Genesis and has scaled it into one of the most operationally sophisticated irrigation and water management companies in the SarasotaBradenton region, now trusted with 3,400+ contracted commercial sites. He brings deep working knowledge of commercial irrigation systems, water management infrastructure, and the operational demands of maintaining large-scale contracted portfolios. He owns day-to-day operations end to end: crew deployment, fleet management, client relations, and the business development pipeline targeting municipalities, HOAs, and commercial developers. He is also the sole inventor of SOMATM, a commercial irrigation SaaS platform with two provisional patents, designed to bring data-driven precision to water management at scale.
Commercial irrigation
Water management
HOA & municipal
Business development
Irrigation SaaS (SOMA™)
Al field technology
CREDENTIALS
USAF Veteran FEMA Operations Life Safety & Hazmat
Mike Adams
OPERATIONS MANAGER
Mike brings 20+ years of experience in operations management, business development, and sales leadership across a range of industries. He has directed purchasing, payroll, inventory control, training coordination, and multi-channel sales platforms, with a consistent track record of building efficient systems and reducing operational costs. At Genesis, Mike applies that depth of operational discipline to keep crews, schedules, and client delivery running at a high standard. His background in risk mitigation, P&L management, and team development makes him a steady hand across the growing complexity of Genesis’s day-to-day operations.
Operations management
Team development
Business development
P&L management
Risk mitigation
CREDENTIALS
B.S. Communications. Ohio University
Juan Herrera
WATER MANAGER
Juan is the technical backbone of Genesis’s field water management operations, covering the full Tampa corridor with over 10 years of hands-on expertise. His command of irrigation systems runs deep, from complex multi-zone installations and controller diagnostics to pump system troubleshooting that stops most technicians cold. He works fluently across submersible and centrifugal pump configurations, diagnosing failures and executing repairs that keep high-value properties running without interruption. His drainage work is equally exacting, conducting site assessments, engineering solutions, and supervising installation through completion. Juan began his career at 14 and has spent every year since deepening a technical fluency that shows in the quality and reliability of every system he touches.
Irrigation systems
Pump systems
System diagnostics
Drainage solutions
HOA & commercial
Water conservation
Richard Winn
HORTICULTURE
MANAGER
MANAGER
Richard brings 24 years of expertise in turf, ornamentals, palms, and trees across both warm and cool-season environments, and represents a level of plant health sophistication rarely found in a single technician. Grounded in IPM, soil science, plant pathology, and plant biology, he continuously refines a hybrid organic-synthetic approach centered on biostimulants and organically-derived plant hormones. This methodology reduces environmental impact without compromising performance, delivering results that standard programs cannot replicate. He has also led tree asset measurement, mapping, and monitoring programs that give property owners long-term visibility into the health and value of their tree inventory.
IPM & soil science
Palm & tree car
Biostimulant programs
Resistance prevention
Plant biology
Environmentally responsible
CREDENTIALS
Certified Operator FNGLA FCHP ISA Member Plant Biology, Soil Science & Taxonomy
Jeffrey Gillard
LAWN & ORNAMENTAL
TECHNICIAN
TECHNICIAN
Based in Bradenton with 25 years of field experience, Jeff brings a depth of knowledge that spans professional golf course management and residential lawn and ornamental care. He built his golf course career under top-level superintendents at TPC Prestancia, Longboat Key Club, Bradenton Country Club, and Heritage Harbour, including major renovation projects at both TPC Prestancia and the 2021-2023 Heritage Harbour rebuild. In recent years he has expanded into residential settings, developing strong expertise in lawn and ornamental plant health across the Bradenton area. His command of Bermudagrass, Zoysia, and Paspalum varieties, combined with experience across professional athletic fields, makes him one of the most versatile turf professionals in the region.
Golf course maintenance
Residential lawn & ornamental
Athletic fields
Turf renovation
Grass variety expertisey